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We begin in nature, not a laboratory

After sourcing the finest herbs, oils and botanicals that Mother Nature has to offer, we draw from the 5000 year old science of Ayurveda to formulate effective, natural, chemical and preservative free skincare products.

We've been taught that healthy food should be minimally processed and closest to its whole form in order to provide the best nutrition for our bodies. Why not bring the same philosophy to skincare? That is the focus at Pure Principles; because we think skincare should begin in nature, not a laboratory.

Our entire line was formulated by our founder, Cheryl McSherry, a NAMA certified Ayurvedic Practitioner and are hand crafted in micro-batches to ensure our customers receive the freshest, most potent products possible.