More than ever, we are conscious about the ingredients that go into our food. But how often do we think about the ingredients in our favorite skincare line?

Pure Principles was developed using the 5000-year-old science of Ayurveda which teaches us, among many other things, that impure ingredients disrupt the body’s delicate equilibrium. We embrace that ancient wisdom in creating quality products for your skin.

As an Ayurvedic practitioner, Cheryl began formulating skincare products for family and friends with the philosophy that what goes on our skin should be as pure as what goes in our bodies.  That passion has grown into a mission to bring skincare with integrity to everyone.

Our line is 100% chemical-free, preservative-free, and organic. We put great care in sourcing the highest quality herbs, antioxidant oils, and botanicals. These ingredients come together to deliver highly concentrated nourishment to your skin with lasting and effective results.